Case Study: Trellix's Transformation through QuantumEdge Solutions

Client: Trellix (Formerly McAfee Enterprise)

Industry: Cybersecurity

Location: Milpitas, California

Problem Statement: The company needed to expand its audience, increase 30-day active user rates, and ultimately improv Trellix, a leading provider of next-generation threat protection and network security, faced a significant challenge after its recent merger with McAfee Enterprise.e its conversion rates. Despite being a well-established name in cybersecurity, Trellix struggled to ensure that these key metrics continued to grow consistently, especially during a major transition.

Challenges Deep Dive:

1. Expanding Audience With the recent merger, Trellix needed to reach beyond its existing market and attract new users from varied sectors, including government, healthcare, and private enterprises. The company wanted to establish itself as a trusted cybersecurity partner for industries facing rapidly evolving threats.

2. Increasing 30-Day Active Users A crucial metric for Trellix was increasing user engagement with their services, specifically raising the number of users actively utilizing their cybersecurity solutions within a 30-day period. Many users had signed up, but engagement was inconsistent, and Trellix needed to reinforce the value proposition of their security offerings.

3. Boosting Conversion Rates Trellix aimed to boost conversion rates by converting more trial users into paying customers. Their primary challenge lay in communicating the full benefits of their merged capabilities to prospects who may not have been familiar with their newly expanded offerings.

Solution:

To meet these challenges, Trellix partnered with QuantumEdge Solutions to develop a comprehensive strategy targeting audience growth, user engagement, and increased conversions. The partnership involved:

1. Audience Expansion through Digital Campaigns QuantumEdge implemented a multi-channel digital marketing campaign, leveraging social media, webinars, and online content to reach new users across diverse industries. The campaign positioned Trellix as an authority in next-generation threat protection, showcasing thought leadership and educating new potential customers on emerging cybersecurity threats.

2. User Engagement Strategies To enhance active user rates, QuantumEdge crafted tailored engagement campaigns using personalized email sequences and in-app tutorials. These campaigns highlighted key features of Trellix's new platform, encouraging users to explore capabilities such as incident response, adaptive defense, and zero-day malware protection. We also created an interactive webinar series where cybersecurity experts walked users through best practices in endpoint security, generating more interest and increased activity within the platform.

3. Conversion Optimization QuantumEdge optimized Trellix's sales funnel by streamlining onboarding for new users and improving in-product prompts and calls to action. We introduced a targeted retargeting campaign that re-engaged users who had initially shown interest but hadn’t completed their conversion journey. Additionally, we provided tailored content showcasing use cases and the value Trellix's expanded capabilities could bring, demonstrating the combined power of McAfee Enterprise and Trellix as a unified force.

Implementation:

• Multi-Channel Marketing Campaigns: Utilized LinkedIn, Twitter, and Google Ads to target specific industries, leveraging content and webinars to drive brand recognition.

• Customer Engagement Initiatives: Created email series and in-app tutorials that were designed to fit each customer segment's specific needs, emphasizing security best practices and the value Trellix brought post-merger.

• Conversion Retargeting: Used sophisticated retargeting efforts via ads and personalized follow-up emails to re-engage leads and convert trial users into loyal customers.

Impact:

The collaboration between QuantumEdge Solutions and Trellix resulted in significant positive outcomes, including:

• 25% Audience Growth: The targeted multi-channel campaign increased Trellix's brand awareness and audience size by 25% within six months, attracting high-value prospects from new sectors.

• 30-Day Active User Increase of 40%: The personalized email and engagement initiatives led to a 40% increase in 30-day active users, demonstrating that more customers were regularly utilizing Trellix's suite of cybersecurity services.

• 20% Improvement in Conversion Rates: Streamlined onboarding, targeted content, and personalized outreach led to a 20% boost in conversion rates, with many trial users converting to paid plans, ensuring Trellix’s ROI for their new platform.

Trellix’s successful partnership with QuantumEdge Solutions demonstrated that strategic marketing, user engagement, and sales funnel optimization could significantly impact even well-established companies in highly competitive industries.